Share how you adapted your B2B advertising to rapidly changing conditions, for example, a crisis or a decrease in demand? Is it worth changing the strategy or is it better to simply optimize the current channels? I would be grateful for any advice and real-life examples.
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In times of crisis or declining demand, it's often effective to adjust your B2B advertising strategy. For example, during a downturn, we focused on refining messaging and offering value-driven content that addressed immediate customer needs. We also optimized existing channels like email marketing, making sure our campaigns were hyper-targeted. Shifting to lower-cost, high-impact platforms such as LinkedIn or retargeting ads also helped maintain visibility. business to business advertising examples can offer insights into how other companies successfully navigate tough times, guiding your own adaptations.